I help fitness businesses find what's holding back their growth. And fix it.
25 years on both sides of the industry. On the gym floor as an operator, and in the boardroom leading global fitness tech. 13 years building fitness software and payments businesses to $80M ARR, serving over 5,000 customers globally.
I know where the leaks are because I've seen them from every angle.
Group Ex Instructor, PT, Sales Director, Club Manager.
Every job on the gym floor.
Then the other side of the desk. Scaling fitness SaaS and payments businesses. Organic and PE-backed M&A growth, from Australia through Asia, the Americas and Europe.
I bring lived experience as an operator and executive to every client engagement. Commercial advisory spanning P&L, tech stack, payments, GTM and market expansion. I diagnose the problem before you know what to ask.